Digital consumers have stronger relationships with brands than non-digital consumers. This was the finding from Millward Brown, who analysed WPP's BrandZ database recently. The report compared the brand relationships of digital consumers with those of non-digital consumers across all categories and countries. The findings: that digital consumers have 15% stronger relationship with a typical brand. For some categories such as airlines they have a 93% stronger brand relationship while others … [Read more...]
Online Communities and Cancer Patients
Many years ago I worked as an Information Manager at the NSW Cancer Council so with that background I was interested to see the use of innovative technology in this space with the introduction of the Wellness Community. While the community has been around for some years (Wash DC based) recently a swag of new functionality has been added to the site. The Website provides free online support groups and education programs to people with cancer and their caregivers and families. The community … [Read more...]
Online Community Management Roundtable
Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of online community startups such as Nick Gonio's SportsPassion, through to the effervescent Ms Venessa Paech from the highly established and well regarded Lonely Planet, large media … [Read more...]
Twitter – Gender differences abound
Is Twitter the Mad Man of online social networks? It may appear so as gender differences abound and males dominate the environment. Research released by the Harvard Business School examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. They then compared their findings to activity on other social networks and online content production venues. Here are some of the findings which focus on gender differences. The results are … [Read more...]
Social Media: From IdeaStorm to DellSwarm
As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication. Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]
Big Ideas for Social Influence Marketing
I came across a great presentation this morning -on my rss feed for the wonderful AppGap - it is certainly worth a read. What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm - a position I put forward in a recent blog post entitled Social Media Why Its Not All About You If your social media agency can't talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the … [Read more...]
Australian Newspapers and Ad Revenue
In a recently released report by Research and Markets entitled Analyzing the Australian Media & Advertising Industry it found that: The Australian newspaper industry is outperforming its counterparts in the UK and US, with advertising revenues only falling marginally from 2008. In the advertising scenario, there is a global recession, and it is forecasted that Australia will have a soft 2009, after two strong years of performance. According to market researcher Aegis Media, the … [Read more...]
Social Media: The week of Online Influence
It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled Do Friends Influence Purchases in a Social … [Read more...]
Online Review Sites Gain Importance in Tight Economy
The World of Online Reviews Yelp I recently read a fascinating interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the years. The most interesting aspect of the new version of Yelp is the additional functionality that gives business owners the opportunity to … [Read more...]
Google introduces the Wonder Wheel
Information Aesthetics one of my favourite blogs brought the following to my attention: "Google recently introduced its so-called Wonder Wheel as an addition to its normal results page. .. this new feature shows how Google might be slowly stepping into the search visualization space. You should be able to see the graph for yourself, either by following the link above, or by choosing the "Show Options..." link immediately under the search box on a results page." As a digital marketer this is a … [Read more...]