Did you know that Digital Democracy has trained and consulted with many PR and Marketing agencies in digital communications? Consulting has included comprehensive social media training through to one off strategic campaign advice. Some of the agencies we have consulted to include: … [Read more...]
Inbound Marketing Takes Centre Stage
Hotspot’s 8th Annual State of Inbound Report gives the full picture of the workings of inbound marketing. Whilst it’s no secret that inbound marketing has become a rapidly growing trend over the past few years, and will likely to continue to skyrocket into the foreseeable digital future, businesses and marketers alike are still finding themselves hesitant to take the leap. Thankfully, HubSpot’s Inbound Report of 2016 may just be enough to give businesses that push. After surveying over … [Read more...]
Digital Health: Digital Hospital of the Future Conference
2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]
Snapchat: Instagram’s new Story Mode?
Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]
Social Media Top Ten Tips
1. Strategy Development - Social Media Some business owners start to dabble in social media without a social media strategy. This means they are simply starting up platforms without clear objectives or a roadmap to get there. Often clients choose the wrong platforms or set up too many social media channels and do not have the time to service them. Having a strategy document is critical if you want to hit your targets and save time. 2. Tools While strategy is a key element of success, … [Read more...]
Branding 101’s
How important is Branding? “A great brand comes from a place of truth about what a business authentically represents, and about what its products means to its customers. It’s not magic, it’s insight.” What is a Brand? Ever wondered what it is that drives people to queue up outside Apple stores from the night before the launch of a new iPhone? Or why is the urge to own a pair of Nike's or sport a Rolex so strong that you would happily forgo dine outs and your regular coffee to save up … [Read more...]
Social Media – Facebook’s Latest Round of Changes
Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]
Dark Social: What it is and how to harness it
I was training a pr company in digital marketing last week and one of the team asked 'What is Dark Social? We had just discussed Black Hat SEO so the dark! theme for the morning was really hitting its straps. Dark Social is simply the sharing that happens off social networks. This could be sharing a link via email or messenger or receiving a gift suggestion from a friend etc. Think about how many times you have emailed colleagues or friends with a Read This! subject link of the latest news … [Read more...]
Healthcare Content Marketing
Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]