With Father's Day just around the corner it is interesting to examine how some groups are taking advantage of this diary date to draw crowds. Church On The Move in the US have done just this with a rather clever video called the Dad Life which already has 1,458,052 views to date including mentions in NY Times and on CNN. … [Read more...]
Kelloggs (US) cereal recall: Lessons for online crisis communications
Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour. But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]
YouTube: Online Video and Participatory Culture
Looking for something to read regarding the YouTube phenomenon? You might be interested in YouTube: Online Video and Participatory Culture, by Jean Burgess and Joshua Green. The book analyses the most popular videos on YouTube. … [Read more...]