Julia Winn founder of My Better Fit Julia shows an app where women can create a profile of birth control methods And compare it with others this is done via data mining nearly 100000 comments from health discussion forum To use it: The users make a profile and list prev conditions such as pre eclampsia, acne and depression Integrate with medical facts The app is the foundation for women to take info to doctor it is not medical recommendation they simply predict what is going to work … [Read more...]
Patient 2.0 – Mayo Clinic myCare app
App for patients while they are in hospital They can do self assessments each day but also they can get information for their recovery programs while in hospital. It is cloud based and the patient can give access to the information to family members It is not connected to electronic health records currently To motivate the patients the physicians can see if they are using the app and if not they can encourage them The app has a care plan so patients can see what thei expected hospital … [Read more...]
Patient 2.0 – live blog – intro session
The first session of the health conference starts today and is Patient 2.0 In this session a variety of innovations will be showcased that deal with the health sector and patients. The innovations are being rated by the panel on elects such as patient user experience data handling, engagement and retention and others. There are six innovations being showcased today. We have a very able panel here today that will be assessing the tools. The title of the session is called Patient Shark Tank … [Read more...]
PwC Report: ‘Social media “likes” healthcare – From marketing to social business
Recently PwC Health Institute released a report entitled 'Social media “likes” healthcare - From marketing to social business. The report examined how healthcare in the US and Social Media interacted. These were some of the Findings: PwC believes that Social Media typically consists of four characteristics thathave changed the nature of interactionsamong people and organizations:user generated content,community, rapid distribution, and open, two-way dialogue. According to HRI’s survey, … [Read more...]
Boost Facebook Fan Engagement with the right questions
As I am currently teaching Social Media and doing research with the UTS I am always keen to see what other academic institutions are publishing in this area. Recently WaveMetrix produced a report looking at Millenials and Facebook online engagement produced by a range of academics. They found that questions that include the following elements can help increase online community engagement: 1. Appeal to fans' expertise - crowdsourcing ideas and information 2 Make it inspirational - asking … [Read more...]
Consumer Health Site Launched in Australia
This month a new Australian website entitled Patient Opinion was launched. The site asks health consumers to submit their experience good bad or ugly to the site. The owners of the site are were founded in the UK in 2005 and since then has grown to be the UK's leading independent non-profit feedback platform for health services. Patient Opinion Australia (POA) was established in 2012 and, similar to its UK counterpart, is registered as an independent not-for-profit charitable institution. The … [Read more...]
Tap into Regret Theory to Engage with your Customers
This week a paper by Emily Rosenzweig and Tom Gilovich in the February 2012 issue of the Journal of Personality and Social Psychology showed that experiences and stuff lead to different kinds of regrets. The thinking goes that if you purchase an item such as guitar the associated regret is one where you compare the guitar with others and feel that perhaps in the end you didnt get the best deal. This is particularly true today when there are so many price-compare search engines. Alternatively, … [Read more...]
2012: State of Social Media Marketing
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. I am very aware of this issue after talking with clients but also my Masters students at UTS who are marketing managers and deal with this issue daily. Most … [Read more...]
Social Media and Pharmaceuticals – AE Reporting
This week it was reported in a study by Visible Technologies that 'only a tiny percentage of all posts across social media sites rise to the level of the Adverse Event Reporting (AER) government mandate. The AER requires that companies explain negative side effects from the use of a drug in a clinical trial. Only .3 percent of posts had an AER and some of those didn’t actually rise to the government threshold to mandate one'. Many pharmaceutical companies are hesitant to enter the Social Media … [Read more...]
Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh
At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue. But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]