2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]
Medical Marketing – Our Passion
Medical Marketing is a passion for Digital Democracy and we are a trusted partner to the Australian journal Pharma in Focus . These are some of the more recent article and commentary contributions. In 2015/2016 we contributed to the following articles: Is Pharma Getting Over Social Media Fears - July 2015 How Social Media Is Boosting Patient Power - Aug 3 2015 Digital Marketing Trends in 2016 - March 2016 You might also be interested in Healthcare Content Marketing - Top 10 … [Read more...]
Healthcare Research 2.0 Panel
LIVE BLOG HEALTH 2.0 SAN FRAN USA Moderated by Sunil Maulik Innovation Centre Denmark Silicon Valley - cloud based tools are important - real time feedback and behavior change -personalized medicine Demos Joseph Dustin Medidata Solution The site is SaaS based clinical dev solutions that enhances efficiency of customer clinical trials The platform is useful for both patients trying to find a trial as well as those running the trial All information such as diaries are recorded … [Read more...]
Big Data – Medhelp -moodyme app
Using the apps big data they can see the mood across different ways such as geographic etc The data shows which symptoms occur more frequently and how symptoms cluster The dimensions can be also medications they are on etc There were 30 million data points in graph shown Individuals have about 50 data points each. … [Read more...]
Big Data – Christine Robins BodyMedia
The company has been around 13 years It is a multi sensor approach using the skin using patented sensor technology Their system gathers 5000 data points a minute The sensor looks at a range of elements including sleep quality and body vitals The company now works with other health organizations Discusses bj fogg and the idea of small behavior change is what works … [Read more...]
Big Data – Brian Cusack Google Healthcare Services
LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area - hospital marketers are now focusing on organic search to take them to the hospital or service provider. Other findings from the study: Brands matter more at the end of the … [Read more...]
Health 2.0 Curtain Raiser
Who is health 2.0? Blue button initiative To child with cancer who can have the tumor analyzed rapidly People monitoring fitness and food Elderly people monitoring health status and communic this info to their care team there is no segment that it does not touch Why is there so much change now? Technology is enabling change Stories of activism can move faster Broader health consumer movement Patients have higher expectations of healthcare Year in Review Health 2.0 What has … [Read more...]
Patient 2.0 The Winner is Jerry The Bear
All of the innovators have been scored by the panel and the winner is the Jerry the Bear that teaches children about diabetes The panel believes the bear has uses beyond diabetes into other health related areas … [Read more...]
Healthcare Patient 2.0 via Kinergy Health
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The final innovator is Kinergy Health The speaker had a parent with Alzheimer's and tells the story of being the carer and thought there needs be a better way to navigate the system The system has the electronic medical health records integrated and the family can see all the data such as s X rays and you can keep medication list in the system as well as related emails. There are also resources within the system that users can access They sell to … [Read more...]
Patient 2.0 – Eyemaginations
Jeffrey Peres discusses suite of 3d animated visuals that let's clinicians help patients see what is happening via trivia slides narratives and social sharing The tool is primarily for private practices and thenpatient can search for educational information on the tool. The videos are in English and Spanish and it can be shared with family friends which is great viral branding for the practice. All the animated library is info that is selected by the doctor or nurse and sent to them and … [Read more...]