Today I came across a great booklet regarding WOM by GasPedal called Word of Mouth Crash Course It was created by an artist called Mike Rohde and it is like a comic book filled with ideas on how to get people talking. Some of the topics include: The 5 Ts of Word of Mouth Marketing How to deal with detractors How to create content that travels Even though I have been immersed in WOM for some years now you can never stop learning! … [Read more...]
Social Media: From IdeaStorm to DellSwarm
As marketing students we all probably remember the four Ps: Product, Pricing, Placement and Promotion - the traditional model of marketing. Today marketing has been reinvented and the Ps are being replaced with Cs - Collaboration, Creativity, Connection and Communication. Brands now need to tap into those online community connections and hence the term Swarm Marketing was born. Recently Dell revealed Dell Swarm a new marketing scheme in Singapore. As discussed by the Ebiquity Blog it goes … [Read more...]