A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers 'feel more inclined to purchase from the brands they are fans of'. The highlights of the report were: More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with … [Read more...]
Trends in Twitter Followers Study: Popularity breeds Popularity
Ever walked past an empty restaurant and passed it by - wanting that last table in the more popular one? Well a new report out this week confirmed what many of us have always known popularity breeds popularity and this is evident on Twitter. The study by co. Rapleaf examined the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. They then looked at the size in changes between March and June 2009 as an indication of how users follow, and get followed, … [Read more...]
Twitter – Gender differences abound
Is Twitter the Mad Man of online social networks? It may appear so as gender differences abound and males dominate the environment. Research released by the Harvard Business School examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. They then compared their findings to activity on other social networks and online content production venues. Here are some of the findings which focus on gender differences. The results are … [Read more...]
Tweeting before birth
Has twitter reached maturity? This week it may seem that way with unborn babies now able to tweet. A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter… https://www.viralblog.com/widgets-apps/unborn-baby-kicks-its-first-tweet-on-twitter/ … [Read more...]