I was recently interviewed by Stephen Byrne of Diffusion regarding brands and the impact of Social Media on them. I started thinking about the famous quote from ad agency founder David Ogilvy's definition of a brand: "The intangible sum of a product's attributes: its name, packaging, price, its history, its reputation and the way its advertised" If we dissect each of these elements we can see the influence of Social Media within all these attributes. Name - right this minute Vegimite is … [Read more...]
Real time sentiment for Twitter
Two friends of mine Tessie Ting and Jean Davis from Conversition in the US are making quite a splash with their new product TweetFeel which gives real-time sentiment results for Twitter. Conversition are working with Twitter to set band widths as apparently they are getting so much traffic to the site. I think its important to recognise that there is not one social media monitoring product that will be the panacea for the industry. We need to find a range of tools that does the best job on … [Read more...]
Social Media: Tending the Garden
I came across a great article today in Harvard Business about some of the less sexy sides of Social Media - the continual maintenance that you need to do such as 'seeding' and 'weeding' that are necessary if you want your social media engagement to flourish. It is an important area and one that I talk to my clients about - who will be the designated social media champions internally? do they have time? what is the org. structure? who has what skillsets/interests and who is already dabbling in … [Read more...]
Big Ideas for Social Influence Marketing
I came across a great presentation this morning -on my rss feed for the wonderful AppGap - it is certainly worth a read. What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm - a position I put forward in a recent blog post entitled Social Media Why Its Not All About You If your social media agency can't talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the … [Read more...]
Social Media: The week of Online Influence
It has been a week of 'Influence' locally with Ross Dawson launching the Influence Landscape Framework and Gavin Heaton summarising and commenting on some of the recent findings and blogposts. Internationally 'influence' was also being discussed in a paper by the Harvard School of Business and in the latest issue of Business Week where the cover page stated "What's a friend worth". The Harvard Paper The Harvard School of Business paper entitled Do Friends Influence Purchases in a Social … [Read more...]
UK Digital Network Launched
In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department. This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Global Online Media Landscape – Part One
The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings. Some key takeouts include: Online display advertising's share of revenue has plateued at 20% of total online ad spend in the US Online video has high engagement levels Search continues to be indispensible tool for online with search across social media networks the likely next opportunity Long term prospects for the global online medium continue to be bright. Shopping … [Read more...]
The Five Eras of the Social Web – part 1.
In Forrester's latest report The Future of the Social Web they define: The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Forrester explains that in 2009 we are currently … [Read more...]
- « Previous Page
- 1
- …
- 3
- 4
- 5