Who is health 2.0? Blue button initiative To child with cancer who can have the tumor analyzed rapidly People monitoring fitness and food Elderly people monitoring health status and communic this info to their care team there is no segment that it does not touch Why is there so much change now? Technology is enabling change Stories of activism can move faster Broader health consumer movement Patients have higher expectations of healthcare Year in Review Health 2.0 What has … [Read more...]
Patient 2.0 The Winner is Jerry The Bear
All of the innovators have been scored by the panel and the winner is the Jerry the Bear that teaches children about diabetes The panel believes the bear has uses beyond diabetes into other health related areas … [Read more...]
Social Media Strategy Checklist
As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]
Digital consumers have stronger relationships with brands
Digital consumers have stronger relationships with brands than non-digital consumers. This was the finding from Millward Brown, who analysed WPP's BrandZ database recently. The report compared the brand relationships of digital consumers with those of non-digital consumers across all categories and countries. The findings: that digital consumers have 15% stronger relationship with a typical brand. For some categories such as airlines they have a 93% stronger brand relationship while others … [Read more...]
Online Community Management Roundtable
Yesterday I joined a swag of Australian online community managers at a roundtable organised by Editor and Com Mgr Essential Baby, Ms Alison Michalk. The group of over 15 of us from all around Australia met at Fairfax the home of Essential Baby to discuss online community management. The group involved a great mix of online community startups such as Nick Gonio's SportsPassion, through to the effervescent Ms Venessa Paech from the highly established and well regarded Lonely Planet, large media … [Read more...]
Online Review Sites Gain Importance in Tight Economy
The World of Online Reviews Yelp I recently read a fascinating interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting to see how the site has been continually developing and adding new elements over the years. The most interesting aspect of the new version of Yelp is the additional functionality that gives business owners the opportunity to … [Read more...]