As the year draws to a close it is a great time to review your Social Media Strategy. As with all strategies refinement should happen continuously all year but I also like to do a year-end review: These are just a few things up for review: 1. Audience - Are you engaging with the right crowd? Are you hitting your qualitative and quantitative targets? 2. Metrics - are you happy with the metrics you are collecting? Have you added new objectives along the way and now need to find a metric that … [Read more...]