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Instagram – What Motivates Users to Post?

October 19, 2019

Instagram

A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity (travelling, going to sporting events, visiting friends, etc.) and being … [Read more...]

Filed Under: Digital marketing, General Tagged With: instagram, instagram engagement, instagram management, social media competitions, social media marketing, social media platforms

Top 10 Social Media Questions

March 14, 2018

social media

I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]

Filed Under: Digital marketing, Social Media Tagged With: Social Media, social media marketing, social media questions

Social Media Trends in 2018

March 8, 2018

By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1.   Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]

Filed Under: Digital marketing, Digital PR, Social Media, Social Media Strategy Tagged With: Social Media, social media agency, social media marketing, Social Media Strategy, social media sydney

Digital Marketing: Dept Family and Comm Services NSW

September 30, 2017

Digital Marketing and Recruitment: In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate experience such as collaborating on a Career Expo as well as developing additional organic content for … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Projects, Social Media Strategy Tagged With: Digital marketing, recruitment marketing, social media for govt, social media marketing

Social Media – Facebook’s Latest Round of Changes

July 20, 2016

Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Facebook Tagged With: Facebook, Social Media, social media marketing, Social Media Strategy

Social Media – Why it’s not all about you.

May 5, 2009

We offer social media management services and we often hear: - "Social Media is so hard to get over the line'  and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]

Filed Under: Digital PR, Enterprise 2.0, Market Research, Marketing and PR, Online Communities, Social Media, Social Media Internal, Social Media Strategy, Twitter Tagged With: Enterprise 2.0, Social Media, social media consulting, social media marketing, web 2.0

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