During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]
Frocomm Social Media Conference Wrap-Up
This week I attended the Frocomm Social Media conference in Sydney - these were some of the key learnings: Decentralising your social media content can be empowering and productive for employees. We had a great case study from the Ray White Group discussing the grassroots approach and how it worked for her team Governance Is Critical - Lifeline discussed their new online crisis support service and the governance implications Specialist Skills - DEC PR discussed the Australian Pedigree … [Read more...]