By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
Social Media Tips and Tricks
After working in social media for over 10 years now I have collected and published a range of information to assist business owners and those that work in the space. Here is a collection below: Tips for Context Marketing Social Media Top Ten Tips Social Media and Conferences Dark Social Healthcare Social Media Tips Please get in touch if you would like our social media mentoring services we are happy to tailor a program that is right for you. We can deliver social media … [Read more...]
Is your Social Media Agency Walking the Talk?
Are you in the middle of selecting a social media agency? digital has now crossed many borders ranging from the traditional advertising agency through to pr agency and web agency. It's now embedded or should be in communication functions as part of a core skill set. When it comes to choosing an agency the key questions you should ask yourself is are they walking the talk? 1. Have they had experience in blogging - are they blogging for their own agency? Many agencies want to provide … [Read more...]