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Mouthwash Recalled But Online Crisis Comms Looks Anything but Fresh

November 3, 2011

At 5.55pm today News online ran with a story Mouthwash Recalled Over Bacteria Scare. My first thought was to view the Colgate Palmolive website where I expected to find at least a news item or ticker regarding the issue.  But nothing. I then went into the actual product page for Savacol once again nothing! Next stop Twitter - it doesn't appear Colgate have a company Twitter stream if they did it would be an ideal crisis communication vehicle, if they do it is not advertised on their home page … [Read more...]

Filed Under: Crisis Communications, General, Social Media, Social Media Strategy, Twitter Tagged With: crisis comms, online crisis communications, online pr, savacol, savacol recall

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