Yesterday Kelloggs (US)voluntarily recalled a variety of cereals due to a strange odour.  But how are they faring with regard to online crisis communications management? First up a check of their website shows a recall message on the homepage so they are off to a good start. Within the recall message there are a range of well crafted FAQs regarding the recall. Viewing the Australian Kelloggs website there is no mention of the recall yet Australians hooked into Twitter and reading about the … [Read more...]