Medical PR - ensure your pr and marketing comply Medical PR as a discipline has come a long way, from media releases to digital marketing. Ensure your agency is across the regulations for the industry. This is important to ensure they comply. Below are just some of the regulations to be mindful of if you or your agency are running a medical pr campaign. MTAA Code Of Practice Updated in 2019, The Code of Practice is a self-regulatory industry code that addresses several key areas of … [Read more...]
Healthcare Social Media Trends
Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement
Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]
How health professionals can regain trust on social media
Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]