Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
The Medical Journal of Australia
The Medical Journal of Australia is a prestigious journal with considerable heritage but it needed to be moved into the digital age. We ran a detailed social media training session and mentored the team. The journal embarked on setting up and utilising a range of social media platforms to engage with their key stakeholders. … [Read more...]
Healthcare social media marketing – What I have learnt in the past 9 years
With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]
Medical Marketing: Social Media and Pharmaceutical Companies
I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]
Online Patient Communities
In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel - Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online community This session is about health consumer empowerment The conversation has moved on we have these resources but now how do we legitimize them Stanfords Medx … [Read more...]
Healthcare Big Data- Matt Lee -dwellsense
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The dwell sense app turns a normal tablet into an in-house dashboard It tracks medication compliance and basic tasks around the house It was sent to home of 40 elderly people For the study It helps them to be self aware of their actions at home The data can also be used from clinical sense to see a decline in help such as when patients start to miss medications or not perform basic activities well This tool is like flying with instruments! (says a … [Read more...]
Big Data – Brian Cusack Google Healthcare Services
LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area - hospital marketers are now focusing on organic search to take them to the hospital or service provider. Other findings from the study: Brands matter more at the end of the … [Read more...]