During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]