This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
Social Media Impact and B2B Industries
This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience. Looking at social media Engagement however … [Read more...]
Healthcare Big Data -Jim Jirjis – Vanderbilt Uni Medical
LIVE BLOG SAN FRAN USA Jirgis is a physician and discusses the use of Google as a research tool for diagnosis discussion of hypertension and fact many don't have follow up sessions because doctors are booked up for months and this presents a problem They implemented a Care coordinator program that impacted positively Need prevent strokes by better care re hypertension blood pressure The idea is that the patient measures their medical signs at home and the data is transferred to the … [Read more...]
Day 2 Keynotes Joe Flower -Health Futurist
LIVE BLOG Healthcare is going through transformation that may be better and cheaper healthcare Healthcare is at a cusp healthcare needs to ble closer to the customer it needs to be with you We are used to a monoculture of healthcare not any more reform is a catalyst not the cause We have the data for the first time n healthcare need to think about chronic disease that accounts for upmto 75 percent of the cost and obesity is one of the key areas he shows an interactive map of obesity in … [Read more...]
Healthcare Patient 2.0 via Kinergy Health
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The final innovator is Kinergy Health The speaker had a parent with Alzheimer's and tells the story of being the carer and thought there needs be a better way to navigate the system The system has the electronic medical health records integrated and the family can see all the data such as s X rays and you can keep medication list in the system as well as related emails. There are also resources within the system that users can access They sell to … [Read more...]