A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity (travelling, going to sporting events, visiting friends, etc.) and being … [Read more...]
Social Media Management
Social Media Management is a hot topic. Last month I was invited to give a presentation on Best Practice Social Media Management to a women's business organisation. We had a blast! (as you can see from the photo) Some of the key issues we discussed were: -how much time do I need to put into social media? -how can I create good content? and what does the term content marketing mean? -how can I measure success? -what is a social media strategy and how can it be … [Read more...]