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Instagram – What Motivates Users to Post?

October 19, 2019

Instagram

A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity (travelling, going to sporting events, visiting friends, etc.) and being … [Read more...]

Filed Under: Digital marketing, General Tagged With: instagram, instagram engagement, instagram management, social media competitions, social media marketing, social media platforms

Social Media Management

March 23, 2017

social media marketer

Social Media Management is a hot topic. Last month I was invited to give a presentation on Best Practice Social Media Management to a women's business organisation. We had a blast! (as you can see from the photo) Some of the key issues we discussed were: -how much time do I need to put into social media? -how can I create good content? and what does the term content marketing mean? -how can I measure success? -what is a social media strategy and how can it be … [Read more...]

Filed Under: Communication, Digital marketing, Health 2.0, social media management, Social Media Strategy Tagged With: facebook management, instagram management, social media management, social media services, twitter management

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