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Medical PR – What regulatory guidelines are relevant for medical marketing?

November 23, 2019

Medical PR

Medical PR - ensure your pr and marketing comply Medical PR as a discipline has come a long way,  from media releases to digital marketing. Ensure your agency is across the regulations for the industry.  This is important to ensure they comply.  Below are just some of the regulations to be mindful of if you or your agency are running a medical pr campaign. MTAA Code Of Practice Updated in 2019, The Code of Practice is a self-regulatory industry code that addresses several key areas of … [Read more...]

Filed Under: Marketing and PR, medical marketing, medical pr Tagged With: health marketing, healthcare pr, medical marketing, medical pr

4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women

April 27, 2019

women's healthcare

Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]

Filed Under: Digital marketing, Digital PR, General, health and wellness, healthcare marketing, medical marketing Tagged With: content marketing, digital health, healthcare communication, healthcare digital marketing, healthcare pr, medical marketing, women's health

Medical PR – Doctors and Social Media

November 21, 2018

This article was published in the Medical Journal of Australia August 2012. Social networking has found its niche when it comes to professional collaboration, but should you draw the line at interacting with patients? If you listen to most of the commentary on these interactive platforms, you’d think so. The potential pitfalls most often cited include the blurring of professional boundaries and patient privacy issues. It makes sense to keep your private life and professional life separate … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Health 2.0, healthcare marketing, Social Media, Social Media Strategy Tagged With: HCP, HCP social media, healthcare marketing, healthcare pr

Social Media for Hospitals – Best Practice

July 25, 2018

social media hospitals

By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content.  We also know that every social media strategy is unique however … [Read more...]

Filed Under: Communication, Crisis Communications, Digital marketing, Digital PR, General, Online, Online review sites Tagged With: healthcare, healthcare marketing, healthcare pr, healthcare social media, hospital digital marketing, hospital social media, marketing healthcare, medical pr

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