I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]
Big Data – Brian Cusack Google Healthcare Services
LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area - hospital marketers are now focusing on organic search to take them to the hospital or service provider. Other findings from the study: Brands matter more at the end of the … [Read more...]
Day 2 Keynotes Joe Flower -Health Futurist
LIVE BLOG Healthcare is going through transformation that may be better and cheaper healthcare Healthcare is at a cusp healthcare needs to ble closer to the customer it needs to be with you We are used to a monoculture of healthcare not any more reform is a catalyst not the cause We have the data for the first time n healthcare need to think about chronic disease that accounts for upmto 75 percent of the cost and obesity is one of the key areas he shows an interactive map of obesity in … [Read more...]