Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
ANZUP – Social Media
Medical marketing services are part of our DNA. Digital Democracy was engaged by ANZUP Australian and New Zealand Urogenital and Prostate Cancer Trials Group. Their goal is to bring together all of the different professional disciplines and groups involved in researching and treating urogenital cancers. Medical Marketing Services We invigorated the ANZUP social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial … [Read more...]
Healthcare in focus! Meet Dr James Nol – Speaker at Digital Hospital of the Future 2016
Dr Nol is one of the leading speakers for the Digital Hospital of the Future a leading healthcare conference to be held in Sydney 7-9 December. We spoke to Dr Nol recently about his background and the challenges and opportunities for the imaging industry. Dr James Nol is the Chief Medical Radiation Practitioner and the Operations Director at Blacktown & Mt Druitt Hospital NSW. In his current role, Dr Nol developed and implemented the Open Access, Radiology Reporting on Demand, Imaging … [Read more...]
Healthcare Digital Marketing: What are People Searching for Online?
Healthcare digital marketing is now clearly under the spotlight! A large number of people share and search for health-related information on Web-based social media. This activity has been increasing over the past 10 years and yet to date we have known little about who is posting and what information they are sharing. Recently a study based in the United States was published in J Med Internet Res 2015;17(4):e106 and these were their findings: Objective: The aims of this study were to … [Read more...]
Healthcare Content Marketing Tips – Infographic
We had a great response to our recent Healthcare Content Marketing - Top 10 Tips article so we have turned it into an infographic - enjoy! … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]