Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Healthcare Digital Marketing Strategy – Unichi
Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]
Healthcare Content Marketing
Yesterday I had the good fortune of running a Healthcare Content Marketing Masterclass for the Remarkable organisation. The startups are all involved in the health/tech space so understanding the basics of health pr is vital. The Remarkables A little bit of background first! The organisation is Australia's first disability focused impact Accelerator. They work with inclusive startups to support them with mentors, masterclasses and user testing. The 16-week program is tailored for startups … [Read more...]
Medical Marketing: Social Media and Pharmaceutical Companies
I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]