This week A TrackMaven (US based study) tracked over 500,000 pieces of content for 316 B2B brands over the last 12 months. The results were quite surprising. When you think of which social media platform is used for B2B marketing the first platform that comes to mind is LinkedIn. LinkedIn was proven to be the social media Follower magnet having the largest median audience. Looking at social media Engagement however … [Read more...]
Ask the experts Q&A Healthcare Developers Introductions
Moderated by Edbury Enegren Health 2.0 panelists give thoughts about health developments Fred Trotter Cautious Patient Foundation Developing for over ten years Need to think carefully about dev strategy Don't separate business to dev strategy Erick Von Schweber - Surveyor Health Dev methodologies should be able to reflect how your run the business You don't want to have culture clash if dev doesnt mirror the business Dev is about innovating T the science and technology … [Read more...]
Patient 2.0 – live blog – intro session
The first session of the health conference starts today and is Patient 2.0 In this session a variety of innovations will be showcased that deal with the health sector and patients. The innovations are being rated by the panel on elects such as patient user experience data handling, engagement and retention and others. There are six innovations being showcased today. We have a very able panel here today that will be assessing the tools. The title of the session is called Patient Shark Tank … [Read more...]
Social Media in Health Care Conference Highlights
Recently I was asked to chair the inaugural Social Media Health Care conference in Sydney. It was great to see a local conference focusing on social media and health - a passion of mine. The two day event developed by Informa had an excellent range of speakers and these are just a few of the highlights (please note I was only in attendance day one) The Ramsey HealthCare presentation - Damon did an excellent job at expressing the breadth of social integration at Ramsey HealthCare. … [Read more...]
PwC Report: ‘Social media “likes” healthcare – From marketing to social business
Recently PwC Health Institute released a report entitled 'Social media “likes” healthcare - From marketing to social business. The report examined how healthcare in the US and Social Media interacted. These were some of the Findings: PwC believes that Social Media typically consists of four characteristics thathave changed the nature of interactionsamong people and organizations:user generated content,community, rapid distribution, and open, two-way dialogue. According to HRI’s survey, … [Read more...]
Do Doctors and Facebook mix?
The British Medical Association (BMA) released social media guidelines this week entitled Using Social Media: Practical and Ethical Guidance for Doctors and Students. This guide 'provides a brief overview of the challenges and potential pitfalls that health professionals may encounter when using social media. It gives practical and ethical guidance on a range of subjects including, protecting patient confidentiality, defamation, the public-private boundary and the potential impact of social … [Read more...]
Doctor 2.0 – Health Meets Social Media/Web 2.0
As many readers will know I have a keen interest in Health 2.0 and how new technology can assist the patient experience. Over the past week I have been following a conference entitled Doctor 2.0 held in Paris. This is the first international congress devoted to the understanding of how physicians use New Technologies, Web 2.0 tools, Social Media to communicate with other health care professionals, patients, payers, pharmaceutical companies, public agencies… For those interested in this area … [Read more...]
Social Media, Health and Information Accuracy
Tonight on our regular health and social media Twitter chat #hcsmanz we discussed patient information and the role of social media. We discussed that there were a myriad of benefits with emerging techologies but also noted they do have down sides One area that did arise was the area of health information quality. As information sources proliferate and health consumers go to the internet to search for health information the area of quality becomes increasingly important. The other area was … [Read more...]
Pew & California HealthCare Foundation Release Insights into Online Health Information Needs
Recently the Pew Internet Project and California HealthCare Foundation released the findings of an extensive national survey revealing that 80% of Internet users look online for health information. While that figure may not be surprising it is useful to look at the areas of search themselves. The following are some key items from the report: 24% of internet users look online for information about drug safety or recalls. 19% of internet users look online for information about pregnancy and … [Read more...]
Ethical Framework for the Use of Social Media by Mental Health Professionals
Today via Twitter I came across an excellent publication entitled Ethical Framework for the Use of Social Media by Mental Health Professionals . The article recently appeared in Tilt Magazine. As one of my clients is in this health area I was particularly interested in having a read. The article covers areas such as: Patient relationships Practitioner online behaviour Friends and Follow requests Expectation setting if working with clients on social networking sites Recently … [Read more...]