Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]
Why Fans are members of sites and how it can affect your bottom line
A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers 'feel more inclined to purchase from the brands they are fans of'. The highlights of the report were: More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with … [Read more...]
Facebook Promotional Guidelines
Ever thought about running a promotion on Facebook? Did you realise Facebook has guidelines regarding promotions? You can read them here https://www.facebook.com/promotions_guidelines.php It is important to do so to ensure you are complying with the regulations. … [Read more...]
Grey-Haired Set invading Facebook
An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]