This week I attended a fascinating seminar developed by the Medical Technology Association of Australia that discussed changes to the Therapeutic Goods Administration (TGA) Advertising code. (The date for the implementation is January 2019). The changes will have significant impacts for any marketers that work in the medical devices/healthcare sector. Notable is: TGA stated that ads that cite scientific or clinical literature must identify the researcher and financial sponsor of the … [Read more...]
Psychological Assessments Australia
In October 2018 Digital Democracy has been engaged to develop a Digital Marketing Strategy for Psychological Assessments Australia PAA). PAA is a leading psychological assessments organisation with a strong 25 year heritage. Digital Democracy is helping build on that heritage with a digital marketing strategy to boost engagement with their key stakeholders. Jenni really knows her stuff. She delivered a detailed digital marketing strategy for my company on time and on budget. Her analyses were … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Seeing is Believing: Demonstrating Digital Marketing Effectiveness
By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]
End of Year – Time for a Social Media Spring Clean?
As we approach the end of the year we often reflect on our business and business results. Have you been implementing a digital strategy but have not set clear goals and measurable objectives? If so it might be time to take a back seat and develop a strategy that you can start afresh in 2018. Digital Democracy can audit your current activities and work out what is working and what is not. Often clients want to keep adding platforms and activities and yet the reality is that they have a … [Read more...]
Digital Marketing: Dept Family and Comm Services NSW
Digital Marketing and Recruitment: In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate experience such as collaborating on a Career Expo as well as developing additional organic content for … [Read more...]
Digital Futures
I have the good fortune to lecture in Digital Futures at UTS and this week was Pitch week the culmination of a semester's work. The goal was for the students to present an online prototype solution to a real business problem and run through the business plan including design, marketing, budgets and more. Students primarily produced App prototypes and digital strategies and the real-world solutions were impressive! (The winners are shown below) The night was attended by fellow … [Read more...]
Digital Marketing: Medical Technology Association of Australia
Healthcare digital marketing is in our DNA and in 2016 Digital Democracy was engaged by the Medical Technology Association of Australia (MTAA) the national association representing companies in the medical technology industry. Healthcare Digital Marketing Services We consulted with key stakeholders and produced a Digital Playbook for the organisation. The consult also included live blogging at their premier industry event and advice on online engagement and conference communications. Do … [Read more...]
Snapchat: Instagram’s new Story Mode?
Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]
Branding 101’s
How important is Branding? “A great brand comes from a place of truth about what a business authentically represents, and about what its products means to its customers. It’s not magic, it’s insight.” What is a Brand? Ever wondered what it is that drives people to queue up outside Apple stores from the night before the launch of a new iPhone? Or why is the urge to own a pair of Nike's or sport a Rolex so strong that you would happily forgo dine outs and your regular coffee to save up … [Read more...]
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