Digital Democracy

Community Philanthropy 2.0 Findings

As an online communicator with clients both in the corporate and non-profit sector I was interested in a post recently by Jennifer McClure of The New Communications Review discussing how the social web is a great place for philanthropic activity. Jennifer's blogpost highlighted new research "...funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrating that High dollar donors -- especially 30-49 year-olds -- use the social web, but have yet to be … [Read more...]

Eye-Tracking and Social Networking Study

Recent Findings from the Oneupweb study on eyetracking on social networks shows the dominance of sponsored ads: 65% of participants engaged with sponsored ads within social networks within the first 10 seconds of their search Scan paths do not follow the order of the search. Sponsored ads were looked at before the third or fourth organic results There is not a significant difference in fixation duration between Facebook and YouTube Image below shows eye-track of Facebook indicating the … [Read more...]

Grey-Haired Set invading Facebook

An article in ReadWriteWeb recently highlighted the changing demographics in one social media platform: Facebook. Summary: " College and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers  that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over … [Read more...]

The definition of a brand in light of Social Media

I was recently interviewed by Stephen Byrne of Diffusion regarding brands and the impact of Social Media on them. I started thinking about the famous quote from ad agency founder David Ogilvy's definition of a brand: "The intangible sum of a product's attributes: its name, packaging, price, its history, its reputation and the way its advertised"  If we dissect each of these elements we can see the influence of Social Media within all these attributes. Name - right this minute Vegimite is … [Read more...]

Social Media Pays Off – New Study

Research from social media platform Wetpaint and digital consulting firm Altimeter Group this week found that 'companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period'. Companies were scored based on the level of social media interaction across the key social media channels including blogs, Facebook, Twitter and wikis. Starbucks came out on top with a score of 127, followed … [Read more...]

Recipe for Disaster: Wrong MasterChef Winner Announced!

After a stellar first season Australia's first MasterChef was announced - the homely and huggable Julie. Perhaps The Daily Telegraph didn't watch the final show at 8.57pm the following story appeared. Poh as the winner!? In the age of instant syndication and RSS feeds the story naturally went much further than just the Telegraph website appearing in Wotnews within seconds:   … [Read more...]

Real time sentiment for Twitter

Two friends of mine Tessie Ting and Jean Davis from Conversition in the US are making quite a splash with their new product TweetFeel which gives real-time sentiment results for Twitter. Conversition are working with Twitter to set band widths as apparently they are getting so much traffic to the site. I think its important to recognise that there is not one social media monitoring product that will be the panacea for the industry. We need to find a range of tools that does the best job on … [Read more...]

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