I regularly contribute to the trade journal Pharma in Focus and in 2015 I was interviewed in an article Is Pharma Getting Over Social Media Fears?' These were the key takeaways: Pharmaceuticals are still slow to embrace social media Social media is still seen as risky Pharmaceuticals operate within a highly regulated framework There are many opportunities for pharmaceuticals to benefit from social media interactions such as market research insights, enhanced reputation, … [Read more...]
Tap into Regret Theory to Engage with your Customers
This week a paper by Emily Rosenzweig and Tom Gilovich in the February 2012 issue of the Journal of Personality and Social Psychology showed that experiences and stuff lead to different kinds of regrets. The thinking goes that if you purchase an item such as guitar the associated regret is one where you compare the guitar with others and feel that perhaps in the end you didnt get the best deal. This is particularly true today when there are so many price-compare search engines. Alternatively, … [Read more...]
Open Access Social Media Guidelines for Pharma
Webicina (the world’s first and only free service that provides curated medical social media resources in over 80 medical topics) has just launched the Open Access Social Media Guidelines for Pharma. The document (freely downloadable) is a 14 page summary that was developed in the US because drug companies, healthcare professionals and e-patients had been waiting too long for the FDA guidelines on Social Media. While our Australian industry has some differing regulations many of the … [Read more...]
Snapshots 2011: Internet Use in Trip Planning and Booking
This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up 11% since 2007. Findings 84% of all tourism businesses that take bookings have an online presence: 71% on their own website 74% on … [Read more...]
Feed the Newsfeed says ComScore
Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page - 21% of time was spent on profiles, -17% on Photos, -10% on applications, and 25% on the rest of the site The report states that "Most engagement with branded content happens on the news feed, not Pages, yet the average … [Read more...]
Marketing Now – Forrester List of Key Articles
Nice summary here for Forrester subscribers and a list you may also find valuable of key marketing articles: Surviving Disruption in the Age of the Customer by Josh Bernoff, Advertising Age feature The Post-PC Era: It's Real, But It Doesn't Mean What You Think by Sarah Rotman Epps, Forbes feature Facebook Won't Become E-Commerce Force, Analyst Says, The Wall Street Journal feature How CMOs Are Adapting For The Future, Marketing Week feature Can Mobile Apps Save Customer Loyalty Programs, CRM … [Read more...]
Social Media: Experimentation to Transformation
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators. You can read more on the Forrester Blog … [Read more...]
Experience Matters
We have been involved in Marketing for over 15 years and working solidly in the Social Media space for five. To find out how to get your business engaged online contact us 0423073099 … [Read more...]
Social Media – State of Play
A fortnight ago I taught a Social Media course in conjunction with Net101. Along with working for a range of clients I also teach a Masters Communications subject at UTS called Rethinking Media (essentially about the changes that Social Media is bringing to the communications professional). In both these environments I am always interested in hearing what is happening within organisations regarding the integration of social media into the business. These are some of my observations from both … [Read more...]
Bring your Event to Life – Social Media for Beginners
Perhaps you dabble in Facebook? tweet occasionally but wonder how you can make Social Media work for you for events? In this short post we give you a few tips to get started. Firstly, there are many good primers on Social Media so start reading! The Govt recently launched Digital Business a site that includes an overview on Social Media as well as other key online elements. There are also lots of videos out there regarding how Social Media has finally hit the mainstream – for something … [Read more...]