Medical Marketing is a passion for Digital Democracy and we are a trusted partner to the Australian journal Pharma in Focus . These are some of the more recent article and commentary contributions. In 2015/2016 we contributed to the following articles: Is Pharma Getting Over Social Media Fears - July 2015 How Social Media Is Boosting Patient Power - Aug 3 2015 Digital Marketing Trends in 2016 - March 2016 You might also be interested in Healthcare Content Marketing - Top 10 … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Healthcare Digital Marketing Trends – 2016
Healthcare Digital Marketing Trends in 2016 In the digital age, patients are much less dependent on medical professionals' advice and increasingly taking control of their health and accessing health information online . The reality is that eyeballs are increasingly shifting online and health information seeking behaviour has changed forever. Along with this shift is the ever-changing digital marketing landscape and in this article, we examine some of the top five trends. Healthcare … [Read more...]
Healthcare social media marketing – What I have learnt in the past 9 years
With #MayoInOz in full swing in Brisbane this week it got me thinking about what I have personally learnt about healthcare social media marketing for the past 9 years and here they are! 1. Industry in Transition Whether it is hospitals, health care providers or public health organisations and publishers each area is now in transition due to digital disruption. A few years ago I was engaged by the Medical Journal of Australia to run a training course on social media. They were taking the … [Read more...]
Health eVillages Bringing Tech to Clinicians in challenging environments
LIVE BLOG FROM HEALTH 2.0 SAN FRAN This is a program that was launched one year ago the program is saving lives in remote and underserved communities around the world the program delivers healthcare via mobile technology to clinicians practicing in challenging environments The program has six pilot programs in places as varied as Haiti and Kenya In 2012 more than half of healthcare providers at the sites look up critical information on these mobile device Since the program was launched … [Read more...]
Healthcare Research 2.0 Panel
LIVE BLOG HEALTH 2.0 SAN FRAN USA Moderated by Sunil Maulik Innovation Centre Denmark Silicon Valley - cloud based tools are important - real time feedback and behavior change -personalized medicine Demos Joseph Dustin Medidata Solution The site is SaaS based clinical dev solutions that enhances efficiency of customer clinical trials The platform is useful for both patients trying to find a trial as well as those running the trial All information such as diaries are recorded … [Read more...]
Healthcare Big Data -Jim Jirjis – Vanderbilt Uni Medical
LIVE BLOG SAN FRAN USA Jirgis is a physician and discusses the use of Google as a research tool for diagnosis discussion of hypertension and fact many don't have follow up sessions because doctors are booked up for months and this presents a problem They implemented a Care coordinator program that impacted positively Need prevent strokes by better care re hypertension blood pressure The idea is that the patient measures their medical signs at home and the data is transferred to the … [Read more...]
Big Data – Brian Cusack Google Healthcare Services
LIVE BLOG HEALTH 2.0 SAN FRAN USA Produced study about the path that health consumers make and how they make their dscisons 4000 well defined paths such as symptoms conditions treatments etc Discussion of symptom searching from Google to Mayo and the next logical pathway Treatments are then the next logical area - hospital marketers are now focusing on organic search to take them to the hospital or service provider. Other findings from the study: Brands matter more at the end of the … [Read more...]
Day 2 Keynotes Joe Flower -Health Futurist
LIVE BLOG Healthcare is going through transformation that may be better and cheaper healthcare Healthcare is at a cusp healthcare needs to ble closer to the customer it needs to be with you We are used to a monoculture of healthcare not any more reform is a catalyst not the cause We have the data for the first time n healthcare need to think about chronic disease that accounts for upmto 75 percent of the cost and obesity is one of the key areas he shows an interactive map of obesity in … [Read more...]
Healthcare Patient 2.0 via Kinergy Health
LIVE BLOG - HEALTH 2.0 SAN FRAN USA The final innovator is Kinergy Health The speaker had a parent with Alzheimer's and tells the story of being the carer and thought there needs be a better way to navigate the system The system has the electronic medical health records integrated and the family can see all the data such as s X rays and you can keep medication list in the system as well as related emails. There are also resources within the system that users can access They sell to … [Read more...]