Healthcare digital marketing is one of our specialties and in 2017 Digital Democracy worked with the Gut Foundation on their Irritable Bowel Syndrome and Inflammatory Bowel Disease days. In 2016 we also worked with the Gut Foundation on IBD Day. Healthcare Digital Marketing Campaigns The two health digital marketing campaigns contained influencer outreach, social media management including a range of bespoke content such as videos, infographics and social media imagery. We also managed a … [Read more...]
Camp Quality
Not for Profit Marketing is part of Digital Democracy's key service offering. In 2017 we worked with Camp Quality to produce their annual report a vital document for communication with their key stakeholders. Camp Quality’s purpose is to create a better life for every child living with cancer in Australia. They are committed to delivering national programs that build resilience and optimistic behaviours for all children (0-13 years) living with cancer in Australia. It is a privilege to … [Read more...]
Merck Pharmaceuticals
Digital Democracy mentored the team and produced a Social Media Playbook to guide their online engagement processes. In 2017 we also conducted a social media training session and incorporated Global handbooks and guides. In a highly regulated industry, governance is vital to pharmaceutical clients. Read what our recent client Merck said about our services: We obtained Jenni's services to create our local digital strategy for social media in particular twitter. We had no … [Read more...]
Social Media Management
Social Media Management is a hot topic. Last month I was invited to give a presentation on Best Practice Social Media Management to a women's business organisation. We had a blast! (as you can see from the photo) Some of the key issues we discussed were: -how much time do I need to put into social media? -how can I create good content? and what does the term content marketing mean? -how can I measure success? -what is a social media strategy and how can it be … [Read more...]
Tips for Context Marketing
It’s all about the context: three handy tips for context marketing. Technology has undoubtedly played a huge role in the evolution of marketing. What was once a one-way street, is now a highway with lanes in both directions. As consumers now firmly grasp their mobile phones, so too do they hold brands in their palms, as their interest in and expectations of these brands have begun to shape the more common form of marketing we see today. Gone are the days when a company could rely entirely on … [Read more...]
Inbound Marketing Takes Centre Stage
Hotspot’s 8th Annual State of Inbound Report gives the full picture of the workings of inbound marketing. Whilst it’s no secret that inbound marketing has become a rapidly growing trend over the past few years, and will likely to continue to skyrocket into the foreseeable digital future, businesses and marketers alike are still finding themselves hesitant to take the leap. Thankfully, HubSpot’s Inbound Report of 2016 may just be enough to give businesses that push. After surveying over … [Read more...]
Digital Health: Digital Hospital of the Future Conference
2nd Digital Hospital of the Future Conference - Digital Health takes focus Digital health is a topic that has gathered speed over the past few years. The conference themed Improving Patient Care Delivery and Monitoring with Digital Technology Innovations and Transformation took place in Sydney on 7-8 December 2016 and Digital Democracy was the social media partner for the event While technology was certainly a great ‘enabler’ in hospital transformation it was the patient centricity focus … [Read more...]
Snapchat: Instagram’s new Story Mode?
Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]
Healthcare in focus! Meet Dr James Nol – Speaker at Digital Hospital of the Future 2016
Dr Nol is one of the leading speakers for the Digital Hospital of the Future a leading healthcare conference to be held in Sydney 7-9 December. We spoke to Dr Nol recently about his background and the challenges and opportunities for the imaging industry. Dr James Nol is the Chief Medical Radiation Practitioner and the Operations Director at Blacktown & Mt Druitt Hospital NSW. In his current role, Dr Nol developed and implemented the Open Access, Radiology Reporting on Demand, Imaging … [Read more...]
Meet Maz Khan – Speaker at Digital Hospital of the Future
We interviewed Maz Khan a key speaker at Digital Hospital of the Future conference for a mini Q&A. Professional Background Maz Khan has over 30 years of experience in the international healthcare industry working with multinational pharmaceuticals and healthcare companies in Australia, Baxter, Lilly, Aventis and Wyeth. He contributed to these companies in operations, sales and marketing and market research management In his last role as Director of the Head of Healthcare Division of … [Read more...]
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