In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department. This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Global Online Media Landscape – Part One
The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings. Some key takeouts include: Online display advertising's share of revenue has plateued at 20% of total online ad spend in the US Online video has high engagement levels Search continues to be indispensible tool for online with search across social media networks the likely next opportunity Long term prospects for the global online medium continue to be bright. Shopping … [Read more...]
Tweeting before birth
Has twitter reached maturity? This week it may seem that way with unborn babies now able to tweet. A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter… https://www.viralblog.com/widgets-apps/unborn-baby-kicks-its-first-tweet-on-twitter/ … [Read more...]
Online Community Wiki
I love a good wiki. Perhaps it's my background in knowledge management but I think they are extremely valuable so when I found the UK Online Community Research Wiki I was in heaven. The find combines my two loves: Online Communities (OC) and Wikis. The site contains a list of UK Online Communities with the formats as varied as Ning Communities to Yahoo Groups. While the format of the wiki could do with some aesthetic improvements the site itself provides useful content for those interested … [Read more...]
CDC embraces Social Media tools to spread the word
The US CDC has further embraced social media to spread the word about Swine Flu. Today they released a range of buttons that could be added to websites to disseminate the word on the potential pandemic. Nice initiative! … [Read more...]
Five Eras of the Social Web – Part 2 – What does it mean for market research?
In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative market research companies have already tapped into the fact that market research methodologies need to change in a web 2.0 environment- become more online and more 'social'. The following are a list of agencies that are currently using innovative … [Read more...]
The Five Eras of the Social Web – part 1.
In Forrester's latest report The Future of the Social Web they define: The Five Eras of the Social Web: 1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services Forrester explains that in 2009 we are currently … [Read more...]
Communicating Health Risks – Swine Flu Online
Over a sunday breakfast that included a BLT I opened the papers to read about the outbreaks of Swine Flu. Over the course of the day it was clear that this flu was spreading and discussion online ramped up. Swine Flu received its own Hash Tag on Twitter evidence of growing interest and Mashable wrote an excellent post about the best way to stay on top of the issue. There is no doubt that the introduction of innovative technologies used by authorities such as the CDC (such as Mashups of … [Read more...]
All this aggravation aint satisfactioning me
There has been considerable debate within the social media industry in Australia regarding the current in-fighting. Things hotted up in Mumbrella and then later in this post at Online Marketing Banter A little wisdom from the King may be called for: [youtube=https://www.youtube.com/watch?v=BSkDQYe2FYw] … [Read more...]