Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]
Feed the Newsfeed says ComScore
Internet marketing research company ComScore released a white paper this week that detailed which Facebook features receive the most usage and where users interact with branded content. The report showed that: -27% of Facebook browsing is on the news feed and home page - 21% of time was spent on profiles, -17% on Photos, -10% on applications, and 25% on the rest of the site The report states that "Most engagement with branded content happens on the news feed, not Pages, yet the average … [Read more...]
We can help you navigate your Social Media roadtrip
Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey. We have social media packages to suit a range of businesses. Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]
Why Fans are members of sites and how it can affect your bottom line
A recent report from Chadwick Martin Bailey and iModerate found that social media friends and followers 'feel more inclined to purchase from the brands they are fans of'. The highlights of the report were: More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. Why were fans members of sites? Among Facebook fans, the top reasons were being a customer (49%) and to show support (42%), with … [Read more...]
Facebook Promotional Guidelines
Ever thought about running a promotion on Facebook? Did you realise Facebook has guidelines regarding promotions? You can read them here https://www.facebook.com/promotions_guidelines.php It is important to do so to ensure you are complying with the regulations. … [Read more...]