During the last month I have been engaged by two healthcare organisations to work on their conferences to increase online audience participation and engagement. Here are a just a few of my key takeaways broken into the three key phases of the event: 1.Social Media Pre Conference Engagement Engaging with your audience needs to start far before the conference. Start following those that may be interested in attending and listen to what their key interests are. Set a hashtag and if it … [Read more...]
Healthcare Content Marketing – Top Ten Tips
Healthcare content marketing tips With so many people turning to the Internet to find health and wellness information it is important to have a robust content marketing healthcare strategy. 1 Start with a Strategy. Ad hoc content marketing is expensive, not targeted and ineffective. Develop your content marketing strategy and execute to ensure you hit your content objectives. Look at ways to include Paid/Owned and Earned content and always start with a Content Audit before you develop a … [Read more...]
Pedigree Adoption Drive
Digital Democracy developed the Social Media Strategy and tactical rollout for the 2010 campaign and trained the communication team. This resulted in exceeding the fundraising and dog adoption targets. The integrated marketing campaign won a range of national and international awards. … [Read more...]
MaxMediaLab
Digital Democracy mentored the MaxMediaLab team to win the eBay Fashion account. This included working on the digital strategy, presentation recommendations and taking the team through the pitch process. … [Read more...]
Government Social Media -Fairfield City Council
Social Media for Government Digital Democracy was engaged to run training for the communication team. The Council were yet to embark on incorporating social media platforms and training incorporated areas such as Governance, Content Planning, Metrics and Measurement and Strategy. … [Read more...]
State of Digital Marketing in Australia and New Zealand – 2015 Report
EConsultancy in Association with Marketo just released the State of Digital Marketing in ANZ these are the highlights: Nearly half (45%, up from 40% in 2013) of responding organisations saying they have increased their marketing budgets in 2015. Compared to 2013, the proportion of organisations increasing their marketing budgets by more than 50% has increased by a factor of six, from 2% to 12% this year. In terms of the types of digital marketing technology companies plan to increase … [Read more...]
Online Retailer Conference – Day 1
Today was the first day of the Online Retailer conference in Sydney. There was a lineup of fantastic speakers ranging from the prolific Nordstrom through to our own superstars such as Seafolly. Here are a list of some key takeaways: Customer first and always. There was much discussion of customer insights and building a 'community' not simply a customer Doing things for the right reason - Thinking of using notifications? is this of benefit to your client or simply a push for dollars? … [Read more...]
Frocomm Social Media Conference Wrap-Up
This week I attended the Frocomm Social Media conference in Sydney - these were some of the key learnings: Decentralising your social media content can be empowering and productive for employees. We had a great case study from the Ray White Group discussing the grassroots approach and how it worked for her team Governance Is Critical - Lifeline discussed their new online crisis support service and the governance implications Specialist Skills - DEC PR discussed the Australian Pedigree … [Read more...]
2012: State of Social Media Marketing
This week the State of Social Media Marketing by Awareness was released. This is an annual survey (US based) looking at a range of social media questions to gain insights into what is changing in the social media arena. Some of the insights included: The underesourcing of social media within organisations still presents a challenge. I am very aware of this issue after talking with clients but also my Masters students at UTS who are marketing managers and deal with this issue daily. Most … [Read more...]
Australian Social Media Statistics
Yesterday along with NET:101 I presented an advanced Social Media course with organisations as diverse as local councils, specialist social media agencies, health ngos and others. One of the areas that can be difficult to find is local statistics on our own use of Social Media as much of the data produced is US and UK centric. Via the very lovely @em_skins I came across this data provided by EConsultancy. It is a great summary of a range of reports by companies such as AIMIA/Sensis, ComScore, … [Read more...]