Digital Democracy

Instagram – Bringing your profile to life

By Zizi Averill Let's talk about Instagram.  Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]

Healthcare Digital Marketing Strategy – Unichi

Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a  healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]

Social Media Trends in 2018

By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1.   Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]

What is Your Digital Marketing Recipe for Success?

By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]

Social Media Consultant – Sydney

Hi, I am the Director of Digital Democracy. If you require a social media consultant for your business do get in touch. I have worked with a great many organisations as varied as Merck Pharmaceutical through to non-profits such as New Horizons and PetRescue. I also teach Digital Media at The University of Technology Sydney. I tailor my services to ensure they meet your exact business requirements. I have worked with clients face to face or via Skype and I have worked in communications … [Read more...]

Digital Marketing: Dept Family and Comm Services NSW

Digital Marketing and Recruitment: In September 2017 we embarked on a critical Passive Recruitment drive for FACSs. This involved the development of a digital marketing strategy including tactical elements such as Facebook and LinkedIn advertising as well as organic content. In 2018 we embarked on Phase 2 of the recruitment phase and developing additional touchpoints to deepen the candidate experience such as collaborating on a Career Expo as well as developing additional organic content for … [Read more...]

Digital Marketing – Food Innovation Australia Ltd

Food Innovation Australia Ltd (FIAL) was established to foster commercially driven collaboration and innovation in the Australian food and agribusiness industry. Digital Marketing Services  Digital Democracy worked with FIAL in 2017 on a pilot study looking at innovative ways to communicate with stakeholders online.  Our work included a range of stakeholder interviews and recommendations on social media content and channels. In 2018 we continue to partner with FIAL to build social media … [Read more...]

ANZUP – Social Media

Medical marketing services are part of our DNA.   Digital Democracy was engaged by ANZUP Australian and New Zealand Urogenital and Prostate Cancer Trials Group. Their goal is to bring together all of the different professional disciplines and groups involved in researching and treating urogenital cancers.   Medical Marketing Services We invigorated the ANZUP social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial … [Read more...]

About Digital Democracy

We help you connect with your audience and by doing so help you meet your business objectives. How do we do it? We take time to get to know your business to devise the right strategy for you.

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