I have the good fortune to lecture in Digital Futures at UTS and this week was Pitch week the culmination of a semester's work. The goal was for the students to present an online prototype solution to a real business problem and run through the business plan including design, marketing, budgets and more. Students primarily produced App prototypes and digital strategies and the real-world solutions were impressive! (The winners are shown below) The night was attended by fellow … [Read more...]
Digital Marketing – Food Innovation Australia Ltd
Food Innovation Australia Ltd (FIAL) was established to foster commercially driven collaboration and innovation in the Australian food and agribusiness industry. Digital Marketing Services Digital Democracy worked with FIAL in 2017 on a pilot study looking at innovative ways to communicate with stakeholders online. Our work included a range of stakeholder interviews and recommendations on social media content and channels. In 2018 we continue to partner with FIAL to build social media … [Read more...]
ANZUP – Social Media
Medical marketing services are part of our DNA. Digital Democracy was engaged by ANZUP Australian and New Zealand Urogenital and Prostate Cancer Trials Group. Their goal is to bring together all of the different professional disciplines and groups involved in researching and treating urogenital cancers. Medical Marketing Services We invigorated the ANZUP social media channels with a particular emphasis on Twitter which was used by urologists and oncologists within the clinical trial … [Read more...]
Telstra Business Awards Reinvention
In 2016 Digital Democracy consulted to Telstra to reinvigorate its iconic Business Awards. The consult included doing an audit of the current awards, comprehensive stakeholder interviews and developing a roadmap for the future state. … [Read more...]
The Gut Foundation – Healthcare Digital Marketing
Healthcare digital marketing is one of our specialties and in 2017 Digital Democracy worked with the Gut Foundation on their Irritable Bowel Syndrome and Inflammatory Bowel Disease days. In 2016 we also worked with the Gut Foundation on IBD Day. Healthcare Digital Marketing Campaigns The two health digital marketing campaigns contained influencer outreach, social media management including a range of bespoke content such as videos, infographics and social media imagery. We also managed a … [Read more...]
Camp Quality
Not for Profit Marketing is part of Digital Democracy's key service offering. In 2017 we worked with Camp Quality to produce their annual report a vital document for communication with their key stakeholders. Camp Quality’s purpose is to create a better life for every child living with cancer in Australia. They are committed to delivering national programs that build resilience and optimistic behaviours for all children (0-13 years) living with cancer in Australia. It is a privilege to … [Read more...]
Merck Pharmaceuticals
Digital Democracy mentored the team and produced a Social Media Playbook to guide their online engagement processes. In 2017 we also conducted a social media training session and incorporated Global handbooks and guides. In a highly regulated industry, governance is vital to pharmaceutical clients. Read what our recent client Merck said about our services: We obtained Jenni's services to create our local digital strategy for social media in particular twitter. We had no … [Read more...]
Social Media Management
Social Media Management is a hot topic. Last month I was invited to give a presentation on Best Practice Social Media Management to a women's business organisation. We had a blast! (as you can see from the photo) Some of the key issues we discussed were: -how much time do I need to put into social media? -how can I create good content? and what does the term content marketing mean? -how can I measure success? -what is a social media strategy and how can it be … [Read more...]
Inbound Marketing Takes Centre Stage
Hotspot’s 8th Annual State of Inbound Report gives the full picture of the workings of inbound marketing. Whilst it’s no secret that inbound marketing has become a rapidly growing trend over the past few years, and will likely to continue to skyrocket into the foreseeable digital future, businesses and marketers alike are still finding themselves hesitant to take the leap. Thankfully, HubSpot’s Inbound Report of 2016 may just be enough to give businesses that push. After surveying over … [Read more...]
Snapchat: Instagram’s new Story Mode?
Snapchat is unequivocally and indisputably a staple of any tech savvy’s social media repertoire. In its 5 short years of life, its simple image sharing capabilities have transformed this once considered ‘baby’ of the social media family, into a fully-fledged adult, well and truly eclipsing the success of much older sites like Twitter and LinkedIn. This huge amount of growth in such a short span of time has not gone unnoticed, as companies globally have found themselves vying for advertising … [Read more...]