What is Clubhouse? Should I jump onboard the latest social media craze? ‘Clubhouse : Drop-in audio chat’ is a social media app currently only available on iphones. It’s where people can chat verbally in real time or listen to others chat about any topic which interests them. It’s like listening to a radio program where the brave can ‘raise their hand’ and participate. “It’s a place for connecting authentically with other humans… not gaining likes or follows,” says co-founder and CEO of … [Read more...]
Medical Council of NSW – Social Media Strategy
Digital Democracy was commissioned and delivered a Social Media Capability Assessment report and a comprehensive Social Media Strategy to the Medical Council of NSW. The Medical Council of NSW protect the public by managing complaints about medical practitioners in NSW. They are one of 15 NSW Councils that focus on individual health professions. The work included comprehensive stakeholder interviews and an audit of current activities. An internal and external landscape review was also … [Read more...]
COSA – Digital Marketing Strategy
In 2020 Digital Democracy worked with the team to develop a comprehensive digital marketing strategy including SEO, social media channel choice, content strategy, online advertising, metrics and the roll out roadmap. We undertook stakeholder interviews and delivered a comprehensive social and digital media audit with key recommendations. COSA (The Clinical Oncology Society of Australia) is the peak national body representing health professionals from all disciplines whose work involves the … [Read more...]
Ethics Centre – Digital Content Strategy
Digital Content Strategy In November 2019 we undertook a digital content strategy for The Ethics Centre. The Ethics Centre is a not-for-profit organisation delivering innovative programs & experiences, designed to bring ethics to the centre of your life. The project included comprehensive stakeholder interviews, channel and content audit, and process, people and technology recommendations. The project will conclude in 2020. … [Read more...]
GI Cancer Institute
Digital Communication Consulting Project In 2019, Digital Democracy consulted to the GI Cancer Institute. We undertook a comprehensive audit of the internal and external landscape. In addition, we assessed their communication and digital marketing requirements. We also undertook a skills assessment of staff, developed a business case for the Board regarding the right roles for the organisation. Digital Democracy did a great job. Jenni delivered a thorough Business Case for support in a … [Read more...]
Medical PR – What regulatory guidelines are relevant for medical marketing?
Medical PR - ensure your pr and marketing comply Medical PR as a discipline has come a long way, from media releases to digital marketing. Ensure your agency is across the regulations for the industry. This is important to ensure they comply. Below are just some of the regulations to be mindful of if you or your agency are running a medical pr campaign. MTAA Code Of Practice Updated in 2019, The Code of Practice is a self-regulatory industry code that addresses several key areas of … [Read more...]
Instagram – What Motivates Users to Post?
A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity (travelling, going to sporting events, visiting friends, etc.) and being … [Read more...]
Healthcare Social Media Trends
Convince and Convert have released a report on what healthcare marketers need to know about what’s trending in social media. The report outlines the healthcare social media trends over the past year to predict what this could look like in the health industry in 2020. An increasing number of users are preferring to interact with smaller, niche communities. This kind of intimacy gives empowerment to the individual instead of viewing them as a number. This then enables them to share their … [Read more...]
Healthcare Social Media: Maximising Social Media to Enable Increased Patient Engagement
Social media and social networking sites are crucial tools in communicating in real-time. The Online Journal of Public Health Informatics looked at the uses of these tools in public health and medicine. Today, higher-quality studies are available to enable healthcare professionals to gain a deeper insight into the effective uses of social media. Why Use Social Media in Healthcare? As Boulous describes, social networking sites are now collaborative, mediated environments used to build … [Read more...]
Laundry Lane – Digital Strategy 2019
In 2019 Digital Democracy worked with the partners of Laundry Lane video production. The main objective was to deliver a comprehensive digital marketing strategy. The strategy made recommendations on website functionality, inbound marketing, content strategy, SEO and other key elements. The strategy was delivered in-house and the document also contained detailed training guides for each social media channel. The guide included best practice Facebook and Instagram advertising. … [Read more...]
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