The US Govt has embraced crowdsourcing and user generated content when it launched a competition last week to:
Create a 0:15, 0:30 or 0:60 second PSA that will inform and motivate people to take steps that will help prevent the spread of H1N1 flu. Make your video fun, smart, and entertaining. PSA must close with visual mention of www.flu.gov.
The competition was launched on the Flu.Gov website with a video about the competition by HHS Secretary Kathleen Sebelius.
While we are all very aware of FMCGs crowdsourcing for a new flavour for chips, or a new brand name for a favourite type of spread, crowdsourcing ideas for a Public Service Announcement (PSA) is relatively new.
It will be interesting to see what ad is chosen and if there are any interactive elements that are created to work with the PSA that help health officials continue to gain insights into public health behaviour and opinions.
Related blogposts
Communicating Health Risk – Swine Flu
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