We have always known that Twitter is a powerful online platform think large scale political revolutions through to smaller charity wins. Well this week Twitter launched Twitter Stories to showcase interesting and innovative uses of the social media platform. Twitter said on their blog "Each story reminds us of the humanity behind Tweets that make the world smaller". Users can submit their own stories by tweeting at @TwitterStories or including the hashtag #TwitterStories in their tweets. Among … [Read more...]
Qantas Dispute and Social Media
With the Qantas lockdown in full swing social media platforms are abuzz with commentary. On Facebook this evening the following wordcloud was developed using fan feedback from the 10pm Qantas posting. Also the picture at right was uploaded to the photo file on their Facebook page. It will be interesting to see if consumers start uploading pics of themselves stranded at airports. Conversations from the wordcloud above centred on the CEO, Joyce, the unions and words such as 'shame' and 'shares' … [Read more...]
Social Media Training
Interesting in taking your Social Media knowledge to the next level? you might be interested in an upcoming course based in Melbourne. Taking Social Media for Business to the Next Level So you've set up your organisational Twitter account and Facebook page, but now what? This workshop will assist you to take social media for business to the next level: developing your social media strategy, online content production & social distribution, social media advertising, measurement and … [Read more...]
What is Social Media?
Last night my ten year old son was asking me what I do and I mentioned I do online marketing including social media. He asked 'But what is social media?" and I explained it. He looked very puzzled and then said but that is just chatting online mum, just conversations. It was interesting kids and teens don't see what they do as coming under the term social media to them it is just life, a part of their world that doesn't need an umbrella term to matter. … [Read more...]
Snapshots 2011: Internet Use in Trip Planning and Booking
This week Tourism Research Australia has just released some new research into tourism businesses use of the internet in Australia. The internet has been steadily increasing as an information source for all visitors in recent years. In 2010, 29 million international and domestic visitors used the internet for information prior to commencing their trip, up 11% since 2007. Findings 84% of all tourism businesses that take bookings have an online presence: 71% on their own website 74% on … [Read more...]
Panda, what the new Google changes mean for your SEO
With Google Panda 2.2 arriving many are asking what they can do to preserve or increase their seo ranking. The key takeways from what I have read are: concentrate even more on quality content fix usability problems on your website build a community around your brand Need a refresher on SEO? you might be interested in: The SearchEngineLand Periodic Table of SEO Read an excellent transcript/video from SEOMoz on How Google Panda changed SEO practices forever SearchEngineLand has a new … [Read more...]
Social Media: Experimentation to Transformation
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation. The report identifies five key stages from Laggards through to Innovators. You can read more on the Forrester Blog … [Read more...]
Old Communication Methods Not Working?
Talk to us and let us help you grow your business through an integrated online marketing strategy. Unsure of where to begin with Social Media? we can help! Contact me jenni@digitaldemocracy.com.au ps. we also still answer the phone 0423073099 … [Read more...]
We can help you navigate your Social Media roadtrip
Is your marketing looking slightly retro? Digital Democracy can help you navigate your social media journey. We have social media packages to suit a range of businesses. Connect with me on Twitter @jennibeattie or simply pick up the phone 0423073099 … [Read more...]
Health focused video games deserve serious attention
As a parent the topic of video games can be problematic! let's face it all those hours in front of the box it can be a source of tension. Well this week The Journal of the American Medical Association (JAMA) recently published a paper that argued health-focused video games, including those for mobile platforms, now deserve “serious attention.” Dr. Leighton Read of Alloy Ventures and Seriosity, Inc. and Dr. Stephen M. Shortell from the School of Public Health at UC Berkeley chronicled the … [Read more...]