Digital Communication Consulting Project In 2019, Digital Democracy consulted to the GI Cancer Institute. We undertook a comprehensive audit of the internal and external landscape. In addition, we assessed their communication and digital marketing requirements. We also undertook a skills assessment of staff, developed a business case for the Board regarding the right roles for the organisation. Digital Democracy did a great job. Jenni delivered a thorough Business Case for support in a … [Read more...]
Instagram – What Motivates Users to Post?
A survey of college students revealed that the main reasons for Instagram use are “Surveillance/Knowledge about others,” “Documentation,” “Coolness,” and “Creativity.” The next significant finding was a positive relationship between those who scored high in interpersonal interaction and using Instagram for coolness, creative purposes, and surveillance. A positive relationship between high levels of social activity (travelling, going to sporting events, visiting friends, etc.) and being … [Read more...]
The Gut Health Dietitian – Digital Strategy
The Gut Health Dietitian came to Digital Democracy for their 2019 launch. Digital Democracy delivered a comprehensive digital marketing strategy to The Gut Health Dietitian. The strategy included recommendations on website design, social media channels, SEO, content creation, inbound marketing elements and measurement. The strategy was being executed in house and the document contained best practice training guides. Health and wellness is a passion for the digital agency … [Read more...]
4 Ways To Improve your Digital Strategy by Understanding the Health Tech used by Aussie Women
Author: Sym Yeow for Digital Democracy A recent study conducted by The Australian Women and Digital Health Project, indicates how women are using health-related technologies to seek information more than men. The focus group provides valuable insight into the health-related information that women use and find most helpful, which can assist digital marketers in understanding how to properly communicate with this group. This goes beyond just searching for information for themselves, with … [Read more...]
Social Media for Hospitals – Best Practice
By Sym Yeow and Jenni Beattie Social media for hospitals? they may seem, unlikely bedfellows, however, today health consumers expect to communicate with health institutions such as hospitals via a range of different online platforms. Convince & Convert recently conducted a media study on 53 of the top hospitals in the USA, and based on this we are able to identify what it takes to produce the best social media content. We also know that every social media strategy is unique however … [Read more...]
Social Media Consultant – Sydney
Hi, I am the Director of Digital Democracy. If you require a social media consultant for your business do get in touch. I have worked with a great many organisations as varied as Merck Pharmaceutical through to non-profits such as New Horizons and PetRescue. I also teach Digital Media at The University of Technology Sydney. I tailor my services to ensure they meet your exact business requirements. I have worked with clients face to face or via Skype and I have worked in communications … [Read more...]
Social Media Tips and Tricks
After working in social media for over 10 years now I have collected and published a range of information to assist business owners and those that work in the space. Here is a collection below: Tips for Context Marketing Social Media Top Ten Tips Social Media and Conferences Dark Social Healthcare Social Media Tips Please get in touch if you would like our social media mentoring services we are happy to tailor a program that is right for you. We can deliver social media … [Read more...]
End of Year – Time for a Social Media Spring Clean?
As we approach the end of the year we often reflect on our business and business results. Have you been implementing a digital strategy but have not set clear goals and measurable objectives? If so it might be time to take a back seat and develop a strategy that you can start afresh in 2018. Digital Democracy can audit your current activities and work out what is working and what is not. Often clients want to keep adding platforms and activities and yet the reality is that they have a … [Read more...]
Merck Pharmaceuticals
Digital Democracy mentored the team and produced a Social Media Playbook to guide their online engagement processes. In 2017 we also conducted a social media training session and incorporated Global handbooks and guides. In a highly regulated industry, governance is vital to pharmaceutical clients. Read what our recent client Merck said about our services: We obtained Jenni's services to create our local digital strategy for social media in particular twitter. We had no … [Read more...]
Tips for Context Marketing
It’s all about the context: three handy tips for context marketing. Technology has undoubtedly played a huge role in the evolution of marketing. What was once a one-way street, is now a highway with lanes in both directions. As consumers now firmly grasp their mobile phones, so too do they hold brands in their palms, as their interest in and expectations of these brands have begun to shape the more common form of marketing we see today. Gone are the days when a company could rely entirely on … [Read more...]
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