Interview with Diffusion's Stephen Byrne regarding the impact of social media on brands: https://diffusionblog.blogspot.com/2009/07/in-turning-bay-some-questions-on-future_24.html … [Read more...]
Real time sentiment for Twitter
Two friends of mine Tessie Ting and Jean Davis from Conversition in the US are making quite a splash with their new product TweetFeel which gives real-time sentiment results for Twitter. Conversition are working with Twitter to set band widths as apparently they are getting so much traffic to the site. I think its important to recognise that there is not one social media monitoring product that will be the panacea for the industry. We need to find a range of tools that does the best job on … [Read more...]
Twitter – Gender differences abound
Is Twitter the Mad Man of online social networks? It may appear so as gender differences abound and males dominate the environment. Research released by the Harvard Business School examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. They then compared their findings to activity on other social networks and online content production venues. Here are some of the findings which focus on gender differences. The results are … [Read more...]
Social Media – Why it’s not all about you.
We offer social media management services and we often hear: - "Social Media is so hard to get over the line' and -'Its hard to demonstrate the ROI of Social Media' or -'The CEO is just not on board with the Social Media idea' These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client. As marketers we often think of Social Media as part of our own personal toolkit - albiet a growing and quickly developing … [Read more...]
Tweeting before birth
Has twitter reached maturity? This week it may seem that way with unborn babies now able to tweet. A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter… https://www.viralblog.com/widgets-apps/unborn-baby-kicks-its-first-tweet-on-twitter/ … [Read more...]