The US Govt has embraced crowdsourcing and user generated content when it launched a competition last week to: Create a 0:15, 0:30 or 0:60 second PSA that will inform and motivate people to take steps that will help prevent the spread of H1N1 flu. Make your video fun, smart, and entertaining. PSA must close with visual mention of www.flu.gov. The competition was launched on the Flu.Gov website with a video about the competition by HHS Secretary Kathleen Sebelius. While we are all very aware … [Read more...]
Communicating Health Risks – Swine Flu Online
Over a sunday breakfast that included a BLT I opened the papers to read about the outbreaks of Swine Flu. Over the course of the day it was clear that this flu was spreading and discussion online ramped up. Swine Flu received its own Hash Tag on Twitter evidence of growing interest and Mashable wrote an excellent post about the best way to stay on top of the issue. There is no doubt that the introduction of innovative technologies used by authorities such as the CDC (such as Mashups of … [Read more...]