In 2020 Digital Democracy worked with the team to develop a comprehensive digital marketing strategy including SEO, social media channel choice, content strategy, online advertising, metrics and the roll out roadmap. We undertook stakeholder interviews and delivered a comprehensive social and digital media audit with key recommendations. COSA (The Clinical Oncology Society of Australia) is the peak national body representing health professionals from all disciplines whose work involves the … [Read more...]
Digital Marketing – The Ethics Centre
The Ethics Centre (TEC) is an independent not-for-profit organisation that has been working for over 25 years to help people navigate the complexity and uncertainty of difficult ethical issues. They deliver innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life, and align actions with values and principles. Social Media Management Services In June 2018 Digital Democracy worked with TEC delivering a Social Media Audit. In … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
Social Media – Facebook’s Latest Round of Changes
Yes another change! Facebook has changed the way your page feeds look to make it "more personal", sans any notification or advice to users (though they did make an "announcement" on their blog and through certain news channels). One could be forgiven for thinking it was all too discreet and easily missed. To put matters in perspective, this is not the first episode in the continuing saga between FB and advertisers and publishers vying for users' space and attention. Facebook has made a few … [Read more...]
Pedigree Adoption Drive
Digital Democracy developed the Social Media Strategy and tactical rollout for the 2010 campaign and trained the communication team. This resulted in exceeding the fundraising and dog adoption targets. The integrated marketing campaign won a range of national and international awards. … [Read more...]
Online Retailer Conference – Day 1
Today was the first day of the Online Retailer conference in Sydney. There was a lineup of fantastic speakers ranging from the prolific Nordstrom through to our own superstars such as Seafolly. Here are a list of some key takeaways: Customer first and always. There was much discussion of customer insights and building a 'community' not simply a customer Doing things for the right reason - Thinking of using notifications? is this of benefit to your client or simply a push for dollars? … [Read more...]
Online Retailer Conference – Sydney
This week we are off to Online Retailer the premier retail conference in Sydney. Online Retailer brings the Australasian industry together, people and businesses in retail that innovates and disrupt. This year speakers include: Alistair Venn from Groupon, Aaron Smith from Nordstrom and others! The workshop starts tomorrow and we will be live-tweeting from the event. Online Retailer Conference … [Read more...]
Online Patient Communities
In 2012 I was awarded a scholarship to blog live during the Health 2.0 conference in San Francisco. The series of blogs you see are from those conference days. Panel - Moderated by Amy Tenderich from DiabetesMine Which is a diabetes newspaper read by patients and the medical industry Also connected to DiabeticConnect an online community This session is about health consumer empowerment The conversation has moved on we have these resources but now how do we legitimize them Stanfords Medx … [Read more...]
Health eVillages Bringing Tech to Clinicians in challenging environments
LIVE BLOG FROM HEALTH 2.0 SAN FRAN This is a program that was launched one year ago the program is saving lives in remote and underserved communities around the world the program delivers healthcare via mobile technology to clinicians practicing in challenging environments The program has six pilot programs in places as varied as Haiti and Kenya In 2012 more than half of healthcare providers at the sites look up critical information on these mobile device Since the program was launched … [Read more...]
Ask the experts Q&A Healthcare Developers Introductions
Moderated by Edbury Enegren Health 2.0 panelists give thoughts about health developments Fred Trotter Cautious Patient Foundation Developing for over ten years Need to think carefully about dev strategy Don't separate business to dev strategy Erick Von Schweber - Surveyor Health Dev methodologies should be able to reflect how your run the business You don't want to have culture clash if dev doesnt mirror the business Dev is about innovating T the science and technology … [Read more...]