Just in time for Australia Day! Read a great post by Ross Dawson today regarding Australians being No 1 in Social Media Usage according to the latest data by Nielsen. Ross asks why this would be the case. Perhaps it is due to Australians being 'early adopters' in areas such as mobile phones and VCRs this was certainly the case. This Australia Day perhaps many more Aussies will be blogging rather than bbqing! Read more at Ross Dawson's blog. … [Read more...]
Global Online Media Landscape – Part One
The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings. Some key takeouts include: Online display advertising's share of revenue has plateued at 20% of total online ad spend in the US Online video has high engagement levels Search continues to be indispensible tool for online with search across social media networks the likely next opportunity Long term prospects for the global online medium continue to be bright. Shopping … [Read more...]