IT companies have SLA (service level agreements) for their clients in terms of responsiveness but do social media strategists also have them? If you are tweeting on behalf of your client (and while this is not ideal  it may be necessary due to the squeeze on marketing depts) do you say how regularly you will tweet ? From a risk management point of view I think an SLA is vital. If someone tweets your clients organisation in an emergency situation who is going to respond? who is expected to … [Read more...]