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Social Media Policies Update

February 21, 2012

There is no doubt that organisations need to have  a Social Media Policy in place and here are some recent updates on that topic: Fair Work Australia Weighs In A decision handed down just before Christmas 2011, Commissioner Roberts of Fair Work Australia reinstated an employee of Linfox who had been dismissed for material which the employee had posted on Facebook. Commissioner Roberts noted that Linfox did not have a social media policy either at the time of the employee's dismissal, or at the … [Read more...]

Filed Under: Social Media Tagged With: social media policies

Ethical Framework for the Use of Social Media by Mental Health Professionals

January 10, 2011

Today via Twitter I came across an excellent publication entitled Ethical Framework for the Use of Social Media by Mental Health Professionals . The article recently appeared in Tilt Magazine. As one of my clients is in this health area I was particularly interested in having a read. The article covers areas such as: Patient relationships Practitioner online behaviour Friends and Follow requests Expectation setting if working with clients on social networking sites Recently … [Read more...]

Filed Under: General, Marketing and PR Tagged With: health 2.0, social media and health, social media and mental health, social media policies

Do you have a social media marketing strategy?

June 25, 2010

In a recent study by Digital Brand Expressions, 52% of social marketers are operating “without a game plan,” similar to the 50% found in April 2010 by R2integrated this was discussed recently in an emarketer article. The following image shows the activities that organisations are currently participating in indicating that many organisations are clearly at the beginning of their social media journey building the foundations for more sophisticated activities. The study also showed that … [Read more...]

Filed Under: Social Media, Social Media Strategy Tagged With: Social Media, social media policies

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