I read with interest that The International Association for Measurement and Evaluation of Communication (AMEC) is joining forces with the Institute for Public Relations (IPR) and the Council of PR Firms to form a Coalition to develop global standards in social media measurement – one of the four key commitments of the Lisbon Summit Measurement Agenda 2020 initiative. When working many years ago for the global media content analysis company CARMA,   AMEC set some standards for the media content … [Read more...]