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How health professionals can regain trust on social media

February 16, 2019

Author: Sym Yeow A recent article published by Health Care Social Media, poses the question "Do online health seekers trust social media?". However, it is important to dive a little deeper to try to understand why healthcare information seekers don't trust social media, and the ways health care professionals can overcome this obstacle to rebuild their reputation amongst their readers. The main reasons for concern about the information produced in the health industry are: Some … [Read more...]

Filed Under: Communication, Digital marketing, Digital PR, Health 2.0, health and wellness, healthcare marketing Tagged With: health digital marketing agency, health pr, health public relations, healthcare, healthcare content, healthcare marketing, medical pr, social media and health

Doctor 2.0 – Health Meets Social Media/Web 2.0

June 26, 2011

As many readers will know I have a keen interest in Health 2.0 and how new technology can assist the patient experience. Over the past week I have been following a conference entitled Doctor 2.0 held in Paris. This is the  first international congress devoted to the understanding of how physicians use New Technologies, Web 2.0 tools, Social Media to communicate with other health care professionals, patients, payers, pharmaceutical companies, public agencies… For those interested in this area … [Read more...]

Filed Under: Health 2.0 Tagged With: doctor 2.0, health 2.0, social media and health

Pew & California HealthCare Foundation Release Insights into Online Health Information Needs

February 26, 2011

Recently the Pew Internet Project and California HealthCare Foundation released the findings of an extensive national survey revealing that 80% of Internet users look online for health information. While that figure may not be surprising it is useful to look at the areas of search themselves. The following are some key items from the report: 24% of internet users look online for information about drug safety or recalls. 19% of internet users look online for information about pregnancy and … [Read more...]

Filed Under: General, Health 2.0 Tagged With: health 2.0, health and online communication, health communication, social media and health, social media health

Ethical Framework for the Use of Social Media by Mental Health Professionals

January 10, 2011

Today via Twitter I came across an excellent publication entitled Ethical Framework for the Use of Social Media by Mental Health Professionals . The article recently appeared in Tilt Magazine. As one of my clients is in this health area I was particularly interested in having a read. The article covers areas such as: Patient relationships Practitioner online behaviour Friends and Follow requests Expectation setting if working with clients on social networking sites Recently … [Read more...]

Filed Under: General, Marketing and PR Tagged With: health 2.0, social media and health, social media and mental health, social media policies

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