Crisis Communications: Today at 11.37am The Sydney Morning Herald reported that an attack on the Family Planning NSW website potentially exposed the personal information of up to 8000 clients, including women who have booked appointments or sought advice about abortion, contraception and other services over the past 2½ years. Read More While Family Planning NSW had notified each person in their database about the breach and set up a phone hotline and dedicated contact email there was a lack … [Read more...]
Instagram – Bringing your profile to life
By Zizi Averill Let's talk about Instagram. Australia is a nation of Instagrammers. In an average week, an Australian will log on to this platform 38 times. With each visit lasting nearly half an hour, this means Australians spend over 17 hours scrolling through their feed every week. Globally 80% of accounts follow a business on Instagram. With so many potential customers online, now is the time to get your strategy together. Picture Perfect Every one of your posts is in competition … [Read more...]
Healthcare Digital Marketing Strategy – Unichi
Healthcare digital marketing is in our DNA and in April 2018, Digital Democracy delivered a healthcare digital marketing strategy to Unichi a premium Australian wellness brand. Healthcare Digital Marketing Strategy The health-focused digital strategy included: an audit of their existing online and social media platforms, competitor environment analysis content genre recommendation PPC/SEO recommendations online advertising recommendations channel strategy influencer … [Read more...]
Top 10 Social Media Questions
I began working in social media in 2006 yes! over 12 years ago now. Our first client was Paramount Pictures and we organised blogger outreach to a film called Hot Fuzz. At that time blogger outreach was crazily new and our bloggers came up from their basements to attend the opening for free! they were pretty inspired by that and the thought of actually charging us! was not even an option at that point - how far influencer marketing has come. In my time working in social media marketing, these … [Read more...]
Social Media Trends in 2018
By Zizi Averill Two major reports into marketing strategies, The State of Social report and research by SalesForce have laid out the trends that will shape social media marketing in 2020. Here are our top ten insights from the research: 1. Working with Giants Social media audiences are guarded by two gatekeepers, Facebook and Google. Businesses willing to pay the costs to gain access to their huge audiences and treasure troves of data make them ideal for segmented marketing … [Read more...]
What is Your Digital Marketing Recipe for Success?
By Zizi Averill Blending together the perfect digital marketing mix requires marketers to keep their eyes out for new ingredients. So check your marketing pantry for these top ingredients: Artificial Intelligence and Machine Learning After years of hype Artificial Intelligence (AI) and machine learning has left many disillusioned with the technologies slow advancement. However, 2018 will finally see the technology blossom as new AI tools come to market. These technologies are no … [Read more...]
Seeing is Believing: Demonstrating Digital Marketing Effectiveness
By Luke Cameron Marketing: digital, social, or otherwise. Are current metrics enough to prove its value? When we spend money on something, we want to know it works. This remains true for marketing. After all, organisations allot large sums towards it. Therefore, we need to show that it's a practice that more than pays for itself. Marketers have employed many metrics to show just that. Likes, comments, downloads, reviews, and polls to name a few. But these old favourites may soon fall by … [Read more...]
Social Media Tips and Tricks
After working in social media for over 10 years now I have collected and published a range of information to assist business owners and those that work in the space. Here is a collection below: Tips for Context Marketing Social Media Top Ten Tips Social Media and Conferences Dark Social Healthcare Social Media Tips Please get in touch if you would like our social media mentoring services we are happy to tailor a program that is right for you. We can deliver social media … [Read more...]
End of Year – Time for a Social Media Spring Clean?
As we approach the end of the year we often reflect on our business and business results. Have you been implementing a digital strategy but have not set clear goals and measurable objectives? If so it might be time to take a back seat and develop a strategy that you can start afresh in 2018. Digital Democracy can audit your current activities and work out what is working and what is not. Often clients want to keep adding platforms and activities and yet the reality is that they have a … [Read more...]
Digital Marketing – Food Innovation Australia Ltd
Food Innovation Australia Ltd (FIAL) was established to foster commercially driven collaboration and innovation in the Australian food and agribusiness industry. Digital Marketing Services Digital Democracy worked with FIAL in 2017 on a pilot study looking at innovative ways to communicate with stakeholders online. Our work included a range of stakeholder interviews and recommendations on social media content and channels. In 2018 we continue to partner with FIAL to build social media … [Read more...]
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