In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative market research companies have already tapped into the fact that market research methodologies need to change in a web 2.0 environment- become more online and more 'social'. The following are  a list of agencies that are currently using innovative … [Read more...]